The concept of Hour-A-Thon came from a combined effort of fundraising specialists that have seen an uprising in crowdfunding. They realized the fundraising industry was changing. Having their background in selling fundraising items, they understand success comes from effort and accountability. It is very difficult for individuals to inform a child no when they have given their effort and time to raise money for their group. There are many individuals out there that want to support the groups and also contribute. The Hour-A-Thon was developed for efficiency and quickness.