We are problem solvers, and entrepreneurs. We use marketing to solve other people’s problems, and we understanding that marketing boils down to people. We have the empathy to know that those they seek to serve don’t want what the marketer wants. As a people oriented marketing company, we seek first to understand the customer to understand how to convey & deliver maximum value and charge for it.
We’re people driven, and thus we’re market driven. Although we use them, we are not focused on the latest Facebook data hacks, the design of your new logo, and your Canadian pricing model. On the other hand, we listen to the peopole, we think a lot about the hopes and dreams of your customers and their friends. We listen to their frustrations and invest in changing the culture. Being market-driven lasts.
We are entrepreneurs ourselves and
“Marketing is not a battle, and it’s not a war, or even a contest Marketing is the generous act of helping someone solve a problem. Their problem. It’s a chance to change the culture for the better. Marketing involves very little in the way of shouting, hustling, or coercion. It’s a chance to serve, instead. The internet is the first mass medium that wasn’t invented to make marketers happy. Television was invented to hold TV ads, and radio was invented to give radio ads a place to live. But the internet isn’t built around interruption and mass. It’s the largest medium, but it’s also the smallest one. There’s no mass, and you can’t steal” Godin, Seth. This Is Marketing
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